Leipurin brand Lookbook provides all the necessary for the basic and static brand elements. This page gives guidance and instructions on how to make a high quality and consistent brand and user experience on digital channels.
(This set of instruction is under construction)
Elements to be considered on digital brand guidelines:
- Consistent use of colors (links, navigation, headers...)
- Consistent use of patterns
- Buttons and CTA styling across all channels
- Micro interactions
- Forms: style, user flow, tips and instructions, error messages and thank you messages
- Tone-of-voice
- Image guidelines