HubSpot CMS logic, site structure and naming conventions

Pages, posts and HubDB Folder structure and file names

Leipurin websites are build using "Website pages" and "Blog posts"

The website page content can be managed manually and/or use HubDB.
Blog posts summary can be placed on any page and always show the latest blog posts automatically.


What is HubDB

DB stands for Data Base. HubDB is a tool on HubSpot to manage your repeating content in one place using table (like a spreadsheet). It is for example used to managed Leipurin's Personnel and Recipes. This comes very useful when we need to give contacts to key content on the website.


New file structure

All the old files are located under X-ARCHIVE 2023.
If you need something form these old folder, move it to a new location

The new logic follow content types (Images, video, downloads, etc). A subfolder like "recipe" can be found under several locations. Videos, Download or images.

Please explore the file structure and get familiar to its logic.

 


File naming conventions

General

  • No capital letters

  • No spaces, use -

  • No nordic characters

  • Add channel to the name if optimized for specific channel:
    -- web
    -- email
    -- fb
    -- LI
    -- instagram
    -- email

Downloads

Leipurin-description-monthyear(when needed)

Summary

  • always start with Leipurin- (for file branding)

  • for recipes add -ammattilaisresepti- before description

  • for events add -tapahtumat- before description

  • add month & year when needed

Examples

  • Leipurin-ammattilaisresepti-brownierulla.pdf

  • Leipurin-tapahtumat-roadshow22-reseptivihko-0622.pdf

Images

  • use english language

Generic, multipurpose images

  • start with description

  • add -leipurin at the end

  • add industry in the name, if clearly industry specific

Examples

  • ryebread-forming-table-leipurin.jpg

  • oatprotein-shake-ingredients-FOI-leupurin.jpg

Event or campaign specific images

  • applies only to images that are clearly for one event only

Recommended stucture

  • events-country-eventname-year-description-(channel if needed)-leipurin.jpg

Examples

  • events-fi-roadshow2022-tunnelmia1-email-leipurin.jpg

Personnel images

Recommended structure

  • firstname-lastname-leipurin.jpg

Examples

  • mika-coles-leipurin.jpg

Recipe images

Recommended structure

  • recipe-name-description-leipurin.jpg

Examples

  • recipe-brownierulla-hero-leipurin.jpg

  • recipe-brownierulla-detail1-leipurin.jpg

Reference images

Recommended structure

  • reference-customer_name-description-leipurin.jpg

Examples

  • reference-foodiq-hero-leipurin.jpg

  • reference-foodiq-quoteperson-leipurin.jpg