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How to make brand alive on all digital channels?

Leipurin brand Lookbook provides all the necessary for the basic and static brand elements. This page gives guidance and instructions on how to make a high quality and consistent brand and user experience on digital channels.

(This set of instruction is under construction)

Elements to be considered on digital brand guidelines:

  • Consistent use of colors (links, navigation, headers...)
  • Consistent use of patterns
  • Buttons and CTA styling across all channels
  • Micro interactions
  • Forms: style, user flow, tips and instructions, error messages and thank you messages
  • Tone-of-voice
  • Image guidelines