HubSpot CMS logic, site structure and naming conventions

Leipurin websites are build using "Website pages" and "Blog posts"

The website page content can be managed manually and/or use HubDB.
Blog posts summary can be placed on any page and always show the latest blog posts automatically.

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What is HubDB

DB stands for Data Base. HubDB is a tool on HubSpot to manage your repeating content in one place using table (like a spreadsheet). It is for example used to managed Leipurin's Personnel and Recipes. This comes very useful when we need to give contacts to key content on the website.

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New file structure

All the old files are located under X-ARCHIVE 2023.
If you need something form these old folder, move it to a new location

The new logic follow content types (Images, video, downloads, etc). A subfolder like "recipe" can be found under several locations. Videos, Download or images.

Please explore the file structure and get familiar to its logic.

 

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File naming conventions

General

• No capital letters

• No spaces, use -

• No nordic characters

• Add channel to the name if optimized for specific channel:
  -- web
  -- email
  -- fb
  -- LI
  -- instagram
  -- email

Downloads

Leipurin-description-monthyear(when needed)

Summary

• always start with Leipurin- (for file branding)

• for recipes add -ammattilaisresepti- before description

• for events add -tapahtumat- before description

• add month & year when needed

Examples

• Leipurin-ammattilaisresepti-brownierulla.pdf

• Leipurin-tapahtumat-roadshow22-reseptivihko-0622.pdf

Images

• use english language

Generic, multipurpose images

• start with description

• add -leipurin at the end

• add industry in the name, if clearly industry specific

Examples

• ryebread-forming-table-leipurin.jpg

• oatprotein-shake-ingredients-FOI-leupurin.jpg

Event or campaign specific images

• applies only to images that are clearly for one event only

Recommended stucture

• events-country-eventname-year-description-(channel if needed)-leipurin.jpg

Examples

• events-fi-roadshow2022-tunnelmia1-email-leipurin.jpg

Personnel images

Recommended structure

• firstname-lastname-leipurin.jpg

Examples

• mika-coles-leipurin.jpg

Recipe images

Recommended structure

• recipe-name-description-leipurin.jpg

Examples

• recipe-brownierulla-hero-leipurin.jpg

• recipe-brownierulla-detail1-leipurin.jpg

Reference images

Recommended structure

• reference-customer_name-description-leipurin.jpg

Examples

• reference-foodiq-hero-leipurin.jpg

• reference-foodiq-quoteperson-leipurin.jpg