Send an email

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Draft your content flow and gather your material

Organise your content on paper first (helps identify how many sections the email includes)
Prepare your text
Have a look at existing emails for inspirations and ideas. No need to reinvent the wheel every time.

(maybe we make a short list of good practices for email marketing?)

About the pictures

Emails are size sensitive. More than in the website, you should look at the size of the images (in kB) and check the pixels dimensions.

A full width image needs to be 600px wide, but we recommend to make it twice bigger - 1200px - to make the image compatible with mac retina displays.

Always optimise your image with a tool like tiny jpg to make it as light as possible without compromising with the quality too much.

Name your images according the site general naming conventions and place them in the appropriate folder.

New template overview

Full width
The new template is now full width without any border. It is more consistent with the fresh and airy new brand.

Saved sections
Use multiple sections to organise your email.
You can use background alternate background colours to differentiate the

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Create an email from a template

It is also possible to clone an existing email if you want to keep certain email properties such as automation.

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Name your email

Type directly on the top bar in the dedicated field

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Edit email settings

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Use saved sections to add what you need

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Enter your text

You can copy-paste from word if you remember to Clear Styles, and remove ALL unnecessary code from the Source Code.

It's easier, cleaner ad safer to copy-paste a text as "plain text" and do the formatting in the email

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Add a button

Duplicate a button from the template 

or a link to your page

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Change section background colour

As a section gets a new background colour, the divider is not needed anymore

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Use of the divider

Use the divider only between sections or elements of the same colours
The divider can be found in the Saved Sections

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Adjust padding between Content modules and Sections

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Test well before sending

1. Use the preview mode

2. Send a test email

Check especially that the images display the way you want on mobile (full width or not)
Click all the images and links and make sure they go to the right place.
Check your footer Social Media links and make sure they go to the right place 8especially if you have cloned an email)
Also, add soft-hyphenation to your long words

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Subject line and other settings

Best practice > Kimmo and Marjaana